You Need These AI Content Writing Tools in 2023

AI content writing tools have advanced to the level that they can generate blog posts and marketing copies instantly. You only need to input a few keywords and watch the software do the magic.

With ChatGPT blowing up all across our feeds recently, experts are also exploring ways to use this technology to generate, optimize, and improve the written content. However, the issue with AI-created content is that it has several flaws.

In this article, I explore AI copywriting tools and how they affect content creation. Continue reading to find out the best AI tools for content writing.

How do AI writing tools work?

AI technologies rely on natural language processing (NLP) to convert programming language to a ‘natural’ language that humans can understand. So when you enter a search query, the NLP algorithm processes the request, generates topic-specific text, and converts it to the desired content.

Sounds easy, right? Not so fast. NLP uses machine learning algorithms that require tenacious, long-term effort from engineers to perfect. Companies like OpenAI and LaMDA invest millions into perfecting these algorithms.

Similarly, these NLP algorithms are used in word processors like Google Docs to detect errors. Grammarly and other grammar checkers use the same technology to catch mistakes and suggest changes.

10 AI tools for content writing 

I have gathered a list of free content automation tools and paid AI copywriting tools to help writers provide top-notch content.

1 — ChatGPT

When Open AI released ChatGPT, it became an instant sensation. Companies wanted to get it, teachers and writers dreaded it, and students loved it. Within five business days, ChatGPT became the fastest product to gain 1 million followers.

So, there is no question that ChatGPT is currently the best AI content writing tool. This unique software program uses NLP algorithms and machine learning to generate detailed answers to users’ queries. You can enter a search term and specify the length and tone of the desired response to make ChatGPT sound human. 

Thanks to ChatGPT, companies are exploring content writing using AI programs. Apart from blog posts, you can generate any text, including copies, briefs, and even lines of code.

2 — Jasper AI

The Jasper AI content writing tool (formerly Jarvis AI) supports 25+ language options, which can help you personalize written content and scale up your marketing globally. Like ChatGPT, this AI-powered content writing assistant can help you generate writing ideas from a prompt.

Jarvis Command also uses the auto-complete feature to generate real-time suggestions when you type a sentence. You can activate the Jarvis Boss Mode to power up your writing speed and quality.

3 — Grammarly

Grammarly is a household name when it comes to AI content writing tools. Although this tool is not a content aggregator, it helps writers proofread and polish their work. 

With the latest version of Grammarly, you can spot misspellings, unclear antecedents, passive voice usage, incorrect punctuation, and other standard issues that writers face. You can also check the uniqueness of your content as well as switch between US, UK, and Australian English.

Grammarly is free, but you need to upgrade your subscription to use premium features like plagiarism detection, advanced writing suggestions, and priority email support.

4 — Hemingway App

Named after Ernest Hemingway, this AI-powered tool uses NLP algorithms to improve content readability. The Hemingway App’s advanced algorithm helps writers to communicate their ideas clearly. 

You can also use this tool to add some dynamism to your text. To use the Hemingway App, type your content into the word processor and get real-time suggestions to improve the delivery and readability score. 

5 — Wordsmith

Wordsmith is a natural language generation (NLG) platform that aggregates data from multiple sources to craft a cohesive narrative. This self-service platform lets users personalize their data dashboards to obtain real-time content alerts. 

Wordsmith’s Business Intelligence integration allows analysts and stakeholders to address data communication issues. You can also publish your content from any location using the Wordsmith software.

Additional integrations include:

• Wordsmith for MicroStrategy
• Wordsmith for Tableau
• Wordsmith for TIBCO Spotfire
• Wordsmith for Qlik
• Wordsmith for Power BI

To get the software from Automated Insights (ai), you must request a demo from the company’s official site.

6 — Articoolo

Articoolo is one of the top AI content writing tools which creates articles using an NLP engine. The software analyzes the topic and defines the context. Then, the program receives information from several sources, which it recreates into the final draft.

WordPress users can download the Articoolo plugin to generate content for their WP site. You can also integrate the API into native or web-based apps. 

Articoolo’s AI writing tools are obtainable on a pay-per-use basis, with a maximum cost of 100 USD for 100 articles. Alternatively, you can subscribe and get 250 articles for 100 USD.

7 — CopyAI

This AI copywriting tool helps content creators battle writer’s block by providing automated brainstorming options. It is also an excellent AI email writer because it sweetens your copy with the right words.

To use the tool, select the type of copy you want to create: blog intros, headlines, product descriptions, email newsletters, ad copies, etc. Then enter your company’s name and a few key sentences. Voila! You get ten related ideas for your copy.

CopyAI offers a free trial to new users, but you can access other premium features with a subscription.

8 — Ahrefs

SEO is the bedrock of content creation, especially if you want to rank highly in Google search results—and keywords are the most potent driving force in SEO. 

Essentially, Ahrefs allows you to optimize your content for search engines. You can use multiple tools on this platform to monitor your ranking, explore content opportunities, and analyze competitors.

This AI-powered SEO writing tool is pricey but worth every penny. Although Ahrefs is not a free AI blog writer, you can use it to improve your rankings in organic search.

9 — WordTune

WordTune is similar to the Hemingway App in that it fine-tunes your grammar. After drafting the final copy, the WordTune AI evaluates the text and highlights areas for improvement. 

You can add the free WordTune Chrome extension to help polish your copy across the web. This is an excellent AI SEO content writing tool to add to your marketing arsenal.

WordTune is free if you want to rewrite short text fragments. To get advanced features like sentence adjustments, you need to buy the Premium plan for 9.99 USD monthly. 

10 — CopySmith

CopySmith provides copy that generates multiple leads at a fast pace. This AI-powered writing tool allows you to scale your marketing content to your preference. You can use various ready-to-go templates for content rewriting, blog ideas, and product descriptions. 

Whether you are a freelancer or part of a marketing team, CopySmith is the right platform for your content creation workflow. Check the pricing and choose the plan that suits your budget.

11 — Rytr AI

Rytr is an AI writing assistant that helps writers to create top-notch content in a short time.

To use the Rytr tool, choose a use case and the preferred language (from 30+ available options). Afterward, enter the topic and provide context. Then, the AI generates customizable text.

Why use AI tools for writing?

Now that you know how AI writing tools work, let’s discuss the advantages of using these tools in your writing.

1. AI tools save time.

Content writing starts with research, then goes to writing and editing eventually. For humans, this work can take hours to complete. But with AI tools, you can instantly generate and evaluate your content, saving you time to focus on other aspects of your business.

2. AI content writing tools foster creativity.

AI-generated content can boost your creativity as a writer by providing templates for your writing. For writers struggling with writer’s block, the content templates can spark your creativity and give you topic ideas.

3. AI content creation tools improve decision-making processes.

Brainstorming topic ideas with AI tools speeds up content creation by aggregating data from different sources. From these insights, you can make informed decisions regarding content direction.

Disadvantages of using AI tools

Despite the promises of AI-powered content creation, not everything is roses and lilies. AI-written content has several limitations since it is a relatively new technology. 

Here are some disadvantages of using AI tools to write online content.

• AI cannot imitate human emotion. 

When it comes to emotions, even the best AI content writer is no match for humans. Drafts and content suggestions from AI fail to replicate the personal touch that a human can confer in writing. 

You still need a skilled writer to humanize AI content for your target audience. Even though Grammarly’s AI can detect tone and social appropriateness, it still has a long way to go to understand human emotions.

• AI-obtained content is not original. 

The NLP algorithm draws content from multiple sources to create a “salad” of articles. Even if the content passes the initial eye test, plagiarism checkers will flag it for low uniqueness scores. Since students now use ChatGPT to generate essays, companies are working with academic institutions to introduce anti-plagiarism AI.

• AI tools are expensive. 

Although free AI content writing tools like Hemingway App are now available, you need to subscribe to use advanced tools. Otherwise, you will spend thousands of dollars yearly on these software solutions.

• AI writing tools don’t care about creativity. 

Professional writers excel in their ability to craft content that suits different moods — and this often depends on motivation. But since AI prioritizes efficiency over creativity, the quality of the generated content or copy suffers.

Final words

As it stands, several AI critics believe that this technology will replace humans. That may be the case in the future, but AI tools are only here to assist humans. You can use AI-powered tools to create, analyze, brainstorm, customize, and proofread content. Use the tools in this article to improve your content and save time and money.