No matter what you think of AI, the technology is not going anywhere — not anytime soon.
But when it comes to content writing, humans still have the edge. While AI-powered tools can organize, recommend, and edit content, they still struggle to convey human emotion in writing.
So, if you are using an AI copy generator for your content, this article will show you how to humanize the text.
What is AI-generated content?
As the name suggests, AI-generated content refers to any copy or content that AI tools generate.
Modern AI writing tools use natural language generation (NLG) technology and machine learning algorithms to brainstorm and create content.
This technology is present in every content writing bot and automated chatbot feature, including Google Translate.
How does it work?
When you enter your search term in an AI content generator, the system scours the internet database for relevant information, which it then aggregates into a coherent text.
AI content generation involves three processes:
- The AI collects the data from search results, consumer behavior, CRMs, and other online repositories.
- The AI analyzes the data and compares it to the main search query.
- From the obtained data, the AI recommends content directions and topics suited to your audience.
Companies like the UK Press Association use AI-generated content to automate most of their written communication.
However, these companies don’t allow AI to publish the finished article. A human editor must go through the final draft.
Why should humans edit AI-generated content?
Machine learning content writing is often hit-or-miss; the larger the content, the lower the quality of the final product.
Let’s explore why AI-generated blog content and copy need extra human attention:
AI is far from perfect
GPT-3 is an advanced AI tool that most experts crown the best text generator around. The software can generate realistic answers to questions in medicine and philosophy.
However, research has shown that this technology is still faulty; the quality is inconsistent and dependent on the search prompt.
AI tools lack empathy
AI writing tools serve only one purpose — improve efficiency in content creation. Since AI content generation relies on algorithms, the results sound robotic and soulless.
And when you are creating user-oriented content, empathy helps drive your message home. So, you need to edit your content to sound less robotic and empathize with the reader.
Humanization allows you to personalize
AI-generated content follows pre-determined rules and algorithms to search and aggregate information for the text.
As a result, the technology cannot customize content to your target audience. Instead, you get generic content that is technically accurate but contextually off-point.
Modern consumers create a personal connection with the brand. A study by Adobe showed that 67% of consumers prefer personalized content to generic content.
Not only that, 66% of online shoppers won’t shop with a brand that doesn’t sound genuine and empathic.
So, if you care about business growth and conversions, spend some time editing AI-generated content before sharing with it your consumers.
5 tips to add the human touch to AI content
Adding the human touch doesn’t just mean handing the content to an editor to proofread; you still need to eliminate the ”C-3PO” element from your writing.
Here are ways to humanize AI-generated content.
Use the AI-generated content as a reference
Generating ideas for your content topic can be heavy lifting, especially when you are experiencing writer’s block. But AI-generated content can spark your imagination.
Instead of using the draft as the final product, use it as a building block for your brainstorming session.
You can retain the structure and customize the rest of the content to your target audience.
Besides, AI-generated content can point you to valuable resources from which you can gather essential data to enrich your content.
And if you don’t edit the final draft, Google might flag your content for plagiarism.
Use A/B testing to measure the impact
If you still believe that ONLY AI-generated content is the future of writing, why not put it to the test?
Choose a search prompt and generate content for it. Then hire an online writer to write a content piece on the same topic.
Next, create a campaign to share both content pieces with your audience without any extra editing.
Then check the results.
I am no prophet, but I am sure that your human-generated content will gain more traction than the AI-generated content.
Adjust the context
AI content regurgitates facts and figures, depending on how you phrase the search prompt. Different iterations of the same search term can provide results that differ cardinally from each other.
Here are some factors AI can take out of context:
- The target audience or consumer persona
- The meaning of words
- The writing style
- The acceptable tone of voice
But when a human editor works on the draft, they can understand the context and make adjustments accordingly.
Keep the content concise
AI writing tools generate texts without any restriction to word count or paragraph structure.
Here is a sample text from Articoolo:
By skimming through the text, you can tell that a human didn’t write any of that. The information is accurate, but the delivery is off.
So, instead of slamming people across the head with long paragraphs, rearrange the structure and add some “white space” to the text body.
Break the texts into digestible and skimmable chunks.
Use AI content writing tools to improve SEO
AI writing generators analyze the top online resources on a topic for information, and this presents an opportunity to improve your site’s technical SEO.
You just need to identify the top competitors in the niche, outrank them for keywords, provide value-laden content, and let Google do the rest.
Regard AI as your colleague
AI and humans must find a way to co-exist in the content writing space. I believe that AI will cover most writing processes in the future, except personalization.
So, don’t rival the AI gods. Instead, use these powerful tools to improve your writing and make your life easier.
Use reliable AI writing tools
If you must use AI writing tools, you might as well choose the best. Choosing low-grade AI content creation tools will only double your work as an editor.
For instance, you can use Articoolo to generate ideas for your content workflow.
You can also use Grammarly and Hemingway to correct grammatical errors and improve readability.
Ultimately, tools like Atomic Reach and Ahrefs can help you write user-oriented content and improve your site’s SEO ranking.
AI-generated content can boost your content creation process. But without that human touch, your content will sound robotic and alienate customers.
So, hire an editor to go through automated texts to make sure they convey your brand’s message and resonate with the audience on a personal level.
Use AI content writing tools at every stage of the content creation process to optimize your workflow.